ProtocolOffer ReviewJul 15, 2026Brian × Eric

Two Lists,
Eight Decisions

Our offer ideas, Eric's list, and the open questions. Walk it top to bottom and the meeting runs itself.

One product everywhereWebsite + CRM + follow-up + GBP + social · 2,000 build + 499/mo
One LP per message familyAds grouped by family, never one page per ad
One test at a timeMessage tests change copy. Deal tests change economics
Section One

Our Offers:
Five Ways To Say One Thing

Same product and price in every row. Only the promise changes. Round one races these heroes on identical pages.

A
Booked Jobsthe fear of losing workRound One2,000 + 499/mo

“The system that keeps your schedule full. Website, booking, and follow-up, built and run for you.”

B
Ownershipthe fear of agency lock-inRound One2,000 + 499/mo

“Your website. Your customer list. Your Google profile. Yours to keep, and we run them for you.”

C
Speedthe fear of agencies that take monthsRound One2,000 + 499/mo

“Built for your business and running in 14 days.”

D
Visibilitythe guilt of the dead InstagramRound One2,000 + 499/mo

“Google, your website, your socials. Fresh every week while you work.”

E
Scheduling & DispatchEric's angleICP Two2,000 + 499/mo

“Every job booked, routed, and confirmed without the group chat.”

Held back for later rounds: the backed-build guarantee, the payroll anchor, the lead-response check, and the Extreme Steam proof block once real numbers exist. Claim conditions live in the HQ docs.

Section Two

Eric's Offers:
The Three That Survived

His own triage killed seven of ten. What's left is close to one product wearing three deals.

01
AI Growth SystemAligned2,000 + 499/mo

Website + CRM + text-back + reviews + GBP. Identical to our shared architecture and the comp crushing it at 2K + 500. This is the flagship, both lists agree.

02
Never Miss a LeadDiscuss1,500 + 499/mo

Receptionist-led. The component does not exist yet, the lane is YC-crowded by his own note, and Ignitvio sells receptionist-only at 495/mo. See questions 3 and 4.

03
Everything EngineDiscuss3,000 + 799/mo

The premium anchor, present first so 499 feels easy. Sound psychology, but social and search autopilot are the least defined deliverables on either list. See question 7.

Section Three

Open Questions,
In Discussion Order

  1. One product or many bundles?Agree every LP sells the same 2,000 + 499 deal. Different bundles per ad means a winner proves nothing.
  2. Which four families race in round one?Proposal: A, B, C, D on four master LPs. E waits for the bigger-operator ICP.
  3. The receptionist: what do Thursday and Friday buy?Proposal: a two-day white-label evaluation that upgrades flagship fulfillment. It never becomes a fifth LP in round one.
  4. Why pay 2,000 + 499 when Footbridge is 249?They sell marketing upkeep, we install revenue infrastructure: CRM, follow-up, booking in minutes, done-with-you setup. If that can't land in one LP section, price or guarantee moves.
  5. Is the honest build window 14 days or 21?The speed family and any guarantee both hang on it. Track hours on the next two builds before promising anything.
  6. Does 499/mo survive the margin math?At the 50% rule there are about 3 labor hours per client per month, and 30 clients is roughly 90 hours. Automate harder, hire, or reprice.
  7. When does the Everything Engine anchor go live?Proposal: sales calls now, LPs only after social and search autopilot have scoped deliverables and cost lines.
  8. Who owns what by when?Hooks and ad copy review tomorrow, LP builds start now, filming Saturday, build-hours tracking from the next client on.
Protocol · internal review · not customer-facing Backing detail: PROTOCOL_HQ/2_PRODUCT/offers · doctrine, competitor sweep, economics, test protocol